Who is involved
For years, McDonald’s fans in the UK have awaited the arrival of the beloved McGriddles, a breakfast item that has been a staple on the US menu since 2003. Prior to this development, UK customers had limited options for breakfast, often gravitating towards traditional items like the Egg McMuffin or sausage and egg sandwiches. The anticipation surrounding the introduction of McGriddles was palpable, with many hoping that this would enhance their breakfast experience.
On March 17, 2026, McDonald’s officially launched its new menu in the UK, introducing the McGriddles for the first time. Priced at £3.99 each, the McGriddles consist of a sausage patty, fried egg, and a slice of American cheese nestled between two maple-flavored griddle cakes. This limited-edition item quickly became a focal point of the new menu, alongside other returning favorites such as the Double Big Mac and Spicy McNuggets.
The immediate response to the new offerings was overwhelmingly positive. Social media reviews hailed the McGriddles as a “10/10” and described them as “the best thing in McDonald’s history.” This enthusiastic reception indicates a strong demand for innovative breakfast options among UK consumers. Additionally, the new Cadbury Mini Egg Frappe, which will be available in-store starting March 24, 2026, adds a seasonal treat to the menu, further enticing customers.
Another notable addition is the CARDS Meal, which includes a pack of four collectible cards at no extra cost. This meal features classic items like the Big Mac, McNuggets, or a McPlant, appealing to both new and loyal customers. The CARDS campaign was co-created with UK collector creators Randolph and PokiChloe, showcasing McDonald’s commitment to engaging with its audience in creative ways.
The introduction of these new items marks a significant shift for McDonald’s in the UK market. The company has been actively seeking to refresh its menu and attract a younger demographic, and the response thus far suggests that they are on the right track. The new and returning items will be available nationwide for six weeks, providing ample opportunity for customers to experience the changes.
Experts in the fast-food industry note that the success of the new menu could influence future offerings not only in the UK but also in other markets. The excitement surrounding the McGriddles and the CARDS Meal may encourage McDonald’s to continue experimenting with limited-time items and collaborations that resonate with their customer base.
Overall, the new McDonald’s menu in the UK represents a significant evolution in the brand’s approach to breakfast and customer engagement. As the fast-food giant continues to adapt to changing consumer preferences, the introduction of items like the McGriddles and the CARDS Meal may set a precedent for future innovations. With the current enthusiasm surrounding these offerings, McDonald’s appears poised to strengthen its position in the competitive fast-food landscape.