Prior Expectations
When Meghan Markle and Prince Harry secured a $100 million deal with Netflix in 2020, the partnership was seen as a promising venture for both parties. The deal was expected to elevate Markle’s brand, As Ever, which focuses on lifestyle products designed to enhance everyday moments.
Decisive Moment
However, on March 6, 2026, Netflix officially cut ties with As Ever, a move that surprised many. This decision came after Markle’s show, ‘With Love, Meghan,’ failed to secure a third season. Despite this setback, As Ever has demonstrated resilience, reporting that it has sold approximately 87 percent of its million-unit jam order, contributing to Markle earning upwards of $36 million from the jam product alone.
Direct Effects
The split has allowed As Ever to stand independently, with a spokesperson stating, “We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own.” This transition signifies a new chapter for the brand, which offers products such as jams, sprinkles, and wine.
Expert Perspectives
Industry experts have weighed in on the situation, with one source noting, “It did not make sense to continue the partnership.” Meanwhile, a Netflix spokesperson highlighted Markle’s vision, saying, “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.”
As Ever’s ability to thrive independently suggests a promising future, as it continues to grow and expand its product offerings. The brand’s evolution reflects Markle’s commitment to her entrepreneurial pursuits, even as she navigates the complexities of celebrity and business.