Betway Partners with Formula 1
Betway has officially announced its partnership with Formula 1, becoming the sport’s first official betting operator. This multi-year agreement will commence at the start of the 2026 season, coinciding with the Australian Grand Prix on March 8, 2026.
The partnership allows fans to place in-play bets on driver and team strategy during races, enhancing the engagement of spectators with the sport. This innovative offering is expected to take Formula 1 into a new dimension of fan interaction.
According to Jonny Haworth, the director of commercial partnerships for Formula 1, “Sports betting is now a natural extension of how many modern fans engage with live events.” This sentiment reflects the growing trend of integrating betting into sports entertainment.
The deal spans multiple regions, including Europe, the Middle East, Africa, Canada, and Mexico, marking a significant expansion for Betway’s presence in the global sports betting market. It also represents the first of its kind in the F1 betting landscape.
Neal Menashe, CEO of Super Group, expressed enthusiasm about the partnership, stating, “We are thrilled to sign our Betway sportsbook brand to the first deal of its kind in Formula 1.” He further emphasized that this collaboration reinforces their commitment to high-level sports and provides customers with access to innovative betting markets during race weekends.
In addition to this new agreement, Betway has existing branding deals in motor racing, showcasing its long-standing involvement in the sport. The partnership with Formula 1 is expected to further elevate its profile in the industry.
As the 2026 season approaches, the anticipation surrounding this partnership continues to grow. With 24 races scheduled for the season, the integration of real-time and regulated betting data will likely enhance the excitement for fans.
Details remain unconfirmed regarding the specific betting markets that will be offered, but the collaboration with ALT Sports Data as the official betting data supplier for Formula 1 indicates a commitment to providing accurate and timely information for bettors.
The announcement has already had a positive impact on Super Group’s stock, with shares rising by 4.90% to a price of $11.57 in New York, reflecting investor confidence in the potential of this groundbreaking partnership.
As the world of sports betting continues to evolve, the partnership between Betway and Formula 1 stands as a significant milestone, paving the way for future innovations in the industry.