KSI’s Vision for the Club
“I want to tell the world something big is going to happen,” said KSI, the popular YouTuber and entrepreneur, following his recent acquisition of a stake in Dagenham & Redbridge F.C. This announcement comes as the club celebrated a 1-0 victory against Dorking Wanderers on March 7, 2026, marking KSI’s first match as an owner.
The match, held at Victoria Road in Dagenham, attracted an attendance of 2,281 fans, an increase of over 1,000 compared to the previous game. KSI, whose real name is Olajide Olayinka Williams ‘JJ’ Olatunji, expressed his excitement about this new venture, stating, “It’s surreal, bro, out of this world. The idea of it excites me so much.”
KSI’s involvement in Dagenham & Redbridge F.C. is not just a personal milestone; it represents a significant shift in the club’s trajectory. He aims to take the team to the Premier League, a goal that resonates with many fans who have followed his journey from his early days of creating football content online.
Andy Carroll, a former England striker, also holds a minority stake in the club, adding to the excitement surrounding its future. KSI’s ambitions are further highlighted by his plans to front a documentary series titled “Race To The Top,” which will chronicle his ownership journey and will premiere on his YouTube channel, where he boasts over 17 million subscribers.
The documentary series will be dubbed into 14 languages, aiming to reach a global audience and share the story of Dagenham & Redbridge F.C. with fans worldwide. KSI remarked, “This is a really big deal for me. For the fans who’ve been with me since Race to Division One, it’s a full-circle moment – from dreaming about football online to actually taking over a club.”
As KSI embarks on this new chapter, he is keen to engage with the community and build a strong connection with the fans. His vision for the club is ambitious, and many are eager to see how his involvement will shape the future of Dagenham & Redbridge F.C.
Ben Doyle, a filmmaker, shared his excitement about capturing KSI’s journey, stating, “When KSI called me on a rainy Sunday morning last November and said he was buying a football club, I knew I had to be there to capture it.” This sentiment reflects the enthusiasm surrounding KSI’s ownership and the potential it holds for the club.
With KSI at the helm, Dagenham & Redbridge F.C. is poised for a transformative period. The upcoming matches and the documentary series will likely keep fans engaged as they witness the unfolding of this new era.