New Series and Promotions on Prime Video
Prime Video has announced significant updates for its subscribers, including the premiere of the new comedy series Bait on March 25, 2026. This series, created by and starring Riz Ahmed, follows the story of Shah Latif, a struggling actor, as he navigates a chaotic four days in pursuit of his big break.
Bait consists of six episodes and is produced by Jax Media and Amazon MGM Studios. The newly released trailer hints at a mix of awkward industry satire and character-driven comedy, showcasing Ahmed’s portrayal of Shah Latif, whose big break appears to come in the form of a once-in-a-lifetime audition.
In addition to the new series, Prime Video is also offering a promotional deal for its subscribers. Until March 21, 2026, users can add Mubi, a streaming service designed for cinephiles, to their lineup for just $7.49 per month for three months. This is a significant discount from Mubi’s regular monthly cost of $14.99, resulting in total savings of $22.50 over the promotional period.
As streaming services face challenges from rising subscription costs, often referred to as ‘streamflation’, this promotional offer may help attract and retain subscribers. “It’s no secret that streamflation has priced out tons of subscribers,” a representative noted.
Furthermore, the fifth and final season of The Boys is set to premiere on April 8, 2026, adding to the excitement for Prime Video users. The series has garnered a dedicated fanbase since its debut, and many are eagerly anticipating its conclusion.
Overall, these developments reflect Prime Video’s ongoing efforts to enhance its content offerings and provide value to its subscribers amidst a competitive streaming landscape. The combination of new series and promotional pricing may help bolster its subscriber base in the coming months.