“My cousin Rachel Kerr, 31, is missing in Agadir, Morocco,” said Claire Hill, expressing the deep concern of Rachel’s family. The Scottish travel influencer has been unaccounted for since April 25, 2026, after she checked out of the Caribbean Village hotel.
Rachel was last seen leaving SMART Nightclub around 5 a.m. on that fateful day. Since then, her phone has been switched off, raising alarms about her safety and whereabouts. A work trip had brought Rachel to Morocco, where she actively shared her experiences on social media with her growing audience of around 9,000 followers.
Her cousin Claire made a heartfelt public appeal: “We are very concerned for her welfare and appealing for any information on her whereabouts or who she may be in contact with out there.” The urgency of this plea highlights the fear that grips those who love Rachel.
Police in Scotland are aware of the situation and are involved in the search efforts. Yet, the exact circumstances surrounding Rachel’s disappearance remain unclear. Has she encountered danger? Or is it simply a case of miscommunication?
Adding to the concern is the reputation of SMART Nightclub—known for incidents of drinks’ spiking—which raises questions about what might have transpired that night. The local police are investigating but have not released specific details regarding their progress.
As days pass since her disappearance, the anxiety among friends and family grows stronger. They hope for any leads that might shed light on Rachel’s situation.
The community’s response has been significant; social media appeals are amplifying awareness about Rachel’s case. This modern-age outreach could prove crucial in locating her.