Schiaparelli, the iconic fashion house founded by Elsa Schiaparelli in 1927, is making waves once again under the creative direction of Daniel Roseberry, who took the helm in 2019. The brand, which had been dormant for 60 years before its relaunch in 2014, is now among the top-five-selling brands at Harrods in London, signifying a remarkable comeback in the competitive fashion landscape.
One of the most notable recent developments is the debut of the Soufflé bag, set to launch in 2024. This new addition is expected to further solidify Schiaparelli’s reputation for innovative design, which has always been a hallmark of the brand. Roseberry’s vision has been described as creating a “vocabulary that feels both ancestral and absolutely of now,” according to Simon Longland, highlighting the balance between tradition and contemporary flair.
Historically, Schiaparelli has been known for its surrealist elements, often collaborating with artists like Salvador Dalí. The famous skeleton dress, designed in 1938, is a testament to this artistic approach, showcasing the brand’s commitment to visual puns and thematic collections. This legacy continues to influence Roseberry’s designs, which aim to resonate with modern sensibilities while honoring the brand’s rich history.
The Schiaparelli exhibition at the V&A is considered fashion’s most important show of the year, drawing attention to the brand’s significant contributions to the industry. The exhibition not only celebrates Schiaparelli’s innovative spirit but also serves as a reminder of the brand’s impact on haute couture.
In recent years, celebrities like Bella Hadid have donned Schiaparelli creations, such as the gilded brass breastplate she wore at Cannes in 2021, which caused a sensation on the red carpet. Such high-profile endorsements have helped to elevate the brand’s status and appeal to a new generation of fashion enthusiasts.
As Schiaparelli continues to evolve, it remains rooted in the principles established by its founder, whose favorite color, shocking pink, still resonates within the brand’s identity. The Schiaparelli building, located at 21 Place Vendôme in Paris, stands as a symbol of the brand’s enduring legacy in the heart of the fashion capital.
Official statements from the brand emphasize a commitment to creating pieces that feel luxurious yet accessible, with Roseberry stating, “I want to make sure it looks easy enough to be differentiated, but still rich enough that you feel like you’re getting a piece of the couture, in a way.” This philosophy reflects a modern approach to luxury fashion, aiming to bridge the gap between exclusivity and wearability.
As the fashion world watches closely, the future of Schiaparelli appears bright, with its unique blend of historical reverence and contemporary innovation. The brand’s journey from its inception to its current resurgence is a testament to the lasting influence of Elsa Schiaparelli and the vision of its current leadership.