The launch of Coca-Cola MIX reflects a broader strategy to integrate the brand into everyday drinking experiences. This platform will be activated across on-trade, retail, digital, and social channels throughout 2026. It seeks to create a living foundation for mixing with Coca-Cola, emphasizing its versatility as a foundational ingredient.

Key features of Coca-Cola MIX include:

• A suite of serves developed around Coca-Cola Original Taste, Diet Coke, and Coca-Cola Zero Sugar.
• Activation at significant cultural moments such as FIFA tournaments and major music festivals.
• Collaboration with ambassadors Giulia Cuccurullo and Pritesh Mody to shape the creative direction.

In parallel, Fanta has introduced a limited edition Dark Cherry variant as part of its Wanta Fanta campaign. This new flavor combines apple and cherry notes while featuring a character from the Diablo universe on-pack. The campaign also includes gaming promotions in partnership with Xbox—an effort to engage younger consumers during critical trading periods.

Rob Yeomans, vice president for commercial development at Coca-Cola Europacific Partners GB, emphasized the importance of gaming as a cultural force that resonates with core audiences. He noted that this connection enhances the relevance of both Fanta and Coca-Cola in today’s market.

As Coca-Cola MIX rolls out, it will introduce new serves tailored for various cultural partnerships and seasonal activations throughout the year. The brand’s commitment to evolving with consumer preferences positions it well within the ever-changing landscape of beverage consumption.

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